ALLIANCE CONTACT SOLUTIONS is an organization committed to integrity, transparency, and professional excellence. This Code of Ethics establishes the behavioral standards that all members of our organization must uphold — regardless of their position, role, or location — in every interaction with clients, colleagues, suppliers, and the communities we serve in Colombia and the United States.

Purpose and Scope

The purpose of this Code of Ethics is to define the principles, values, and conduct standards that guide the actions of Alliance Contact Solutions and all individuals who are part of our organization, including employees, contractors, suppliers, and strategic partners.

This Code applies to:

Compliance with this Code is mandatory. Ignorance of its contents does not constitute an exemption from the obligations set forth herein.

Corporate Values

Our actions are guided by six core values that define who we are and how we operate:

⚖️

Integrity

We act honestly and consistently, keeping our commitments in every interaction.

🎯

Excellence

We pursue quality in every process, service, and result we deliver to our clients.

🤝

Respect

We value the dignity of every person, regardless of their origin, role, or belief.

🔒

Confidentiality

We protect sensitive information with the highest standards of security and discretion.

📈

Commitment

We take full responsibility for our results and the impact of our work on clients and communities.

🌏

Transparency

We communicate openly and truthfully with all stakeholders, building trust through clarity.

Principles of Conduct with Clients

Every interaction with clients — whether Colombian or international — must reflect our commitment to service quality, honesty, and respect. The following principles apply at all times:

With Colombian Clients:

With U.S.-Based Clients and End Consumers:

Confidential Handling of Information

Alliance Contact Solutions handles sensitive information belonging to clients, end consumers, and the organization itself. All team members are required to:

Important: The obligation of confidentiality survives the termination of the employment or contractual relationship and remains in force for as long as the information retains its confidential character.

Binational Regulatory Compliance

Given that Alliance Contact Solutions operates in both the Colombian and U.S. markets, compliance with applicable regulations in both jurisdictions is mandatory. All team members must:

Non-compliance with regulatory requirements — particularly those related to consumer protection, data privacy, and telemarketing practices — will be treated as a serious disciplinary matter and may result in immediate termination and legal proceedings.

Conflicts of Interest

A conflict of interest arises when a personal interest of a team member influences or appears to influence their professional judgment or decisions on behalf of Alliance Contact Solutions. Team members must:

Situations that generate doubt about the existence of a conflict of interest should be disclosed proactively. When in doubt, team members should consult with their supervisor before taking any action.

Non-Discrimination and Inclusion

Alliance Contact Solutions is committed to creating and maintaining a work environment based on equal opportunity, mutual respect, and dignity for all people. Discrimination of any kind is strictly prohibited, whether based on:

Harassment, intimidation, mockery, or any conduct that creates a hostile work environment will not be tolerated. This principle applies equally to interactions with clients, colleagues, supervisors, and subordinates.

Any incident of discrimination or harassment must be reported immediately through the established reporting channel. The company guarantees non-retaliation against any person who reports such situations in good faith.

Appropriate Use of Technological Resources

The technological resources provided by Alliance Contact Solutions — including computers, telephony systems, software, internet access, and communication platforms — are tools for professional use and must be used responsibly and in accordance with operational needs.

Team members must:

Note: All use of company technological resources is subject to monitoring in accordance with applicable law and company policy. Users have no expectation of personal privacy when using company-owned systems.

Reporting Channel for Irregularities

Alliance Contact Solutions provides a confidential channel for reporting conduct that violates this Code of Ethics, internal policies, or applicable law. Any team member, client, or third party who becomes aware of an irregularity is encouraged to report it.

Reports may be submitted through the following channel:

Ethics Committee — ALLIANCE CONTACT SOLUTIONS
Email: info@alliancecontactsolutions.com
Subject line: "Ethics Report – Confidential"
Address: Calle 76 #47-33, Barranquilla, Atlántico, Colombia

Reports may be submitted anonymously. The company guarantees strict confidentiality and non-retaliation against any person reporting in good faith.

All reports will be reviewed by the Ethics Committee within five (5) business days of receipt. The reporter will be notified of the outcome of the investigation to the extent permitted by confidentiality obligations.

Consequences of Non-Compliance

Violation of this Code of Ethics will result in disciplinary measures proportional to the severity of the conduct, the circumstances, and the impact caused. Possible consequences include:

Zero tolerance: Alliance Contact Solutions applies zero tolerance to conduct involving corruption, bribery, data theft, sexual harassment, discrimination, or deliberate regulatory violations. These cases will result in immediate contract termination and referral to the competent authorities, regardless of the position or seniority of the person involved.